Case studies — Ada & TJ

Case studies — campaigns built for reach, sales and brand imagery.

Three recent projects — one built for reach, one built to drive purchases, and a lifestyle modeling shoot. Results from native platform analytics.

Case 01·Sponsored·TikTok & Instagram
SeatGeek
Sponsored content around live events and music culture, designed to maximize organic reach and engagement.
Engagement
10M+total video views
1M+likes
50K+saves
25K+comments
Audience impact
74%returning viewers
99%reached through non-followers
55.4%full-video completion
What stood out
→Built around music culture and genuine storytelling.
→Expanded beyond the existing audience through strong organic distribution.
→Generated high repeat viewership and sustained engagement.
Case 02·UGC·TikTok
Pat McGrath Labs
Creator-led beauty content built on native TikTok storytelling, product integration and retention-first execution.
Engagement
907K+total video views
1.8K+hours watched
20.9K+likes
2.6K+saves
Commerce impact
$20K+tracked GMV
700+products sold
What stood out
→Top-performing videos reached 417K+ and 297K+ views.
→Strong save rates signalled high product interest.
→Three videos were featured directly on Pat McGrath Labs’ TikTok product page.
Case 03·Modeling·Lifestyle photography
Homestead Modern
Lifestyle modeling for Homestead Modern — showing what a stay feels like through the two of us.

We modeled for Homestead Modern across a full day at one of their desert properties: slow mornings by the pool, the architecture against the boulders, and the quiet moments in between. The goal was imagery that sells the feeling of the place, not just the floor plan.

See the full shoot →
Homestead Modern
Homestead ModernHomestead Modern
Homestead Modern
What we delivered
→Couple and solo lifestyle imagery that puts the guest experience — the pool, the light, the boulders — front and center.
→A mix of wide architectural scenes and intimate details, giving the brand both hero images and supporting content.
→Natural, unposed direction that feels like a real stay rather than a staged shoot.
Our process — how a campaign runs, from brief to posted.

Every partnership runs through the same three stages, so you always know what’s happening and what you’re getting.

01Strategy

We start with your goals and audience, then pitch concepts built around formats we know perform for ours — live music moments, couple POVs, outfit and product integrations. We agree on deliverables, timelines, usage rights and key messages before anything is filmed.

Creative direction & concepts
Campaign goals & KPIs
Deliverables, usage & timeline
02Production

We shoot on location — at shows, events, pop-ups or around LA — capturing more than the brief asks for so there are options. Every piece is edited for TikTok and Reels first, with clean versions and stills for your own channels.

On-location filming & photography
Platform-native editing
Stills and alternate cuts
03Delivery

Drafts come to you for review, we turn feedback around quickly, then post on the agreed schedule — timed to trends and the moment, not after. Final files arrive in platform-native formats ready for organic and paid use, with a results recap once the numbers settle.

Review & fast revisions
Posting timed to the moment
Final files + performance recap
Work with us.
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